Jhon Allen
The application of AI in Tourism and Hospitality.
The application of AI in tourism has a number of and very important functions that are described below. The most important area of its application is the price management. This is because real time market data may be used to set the amount to be charged for a flight ticket or hotel room among other products. Thus, dynamic pricing will allow businesses to stand against other businesses and, at the same time, earn more revenues. Thus, through price changes, competition, and other factors, AI helps businesses to guarantee that they offer prices that will attract clients, yet guaranteeing profitability.
One of the most significant areas where it is possible to use AI to advantage is increasing the usability of the product or service. The paper also elaborates that AI tools can also proffer graphical interfaces and can learn from the user in order to make the interaction even better. Some of the specific examples include, virtual assistants which are AI-based to create travel itineraries based on user’s preference and past actions. This is useful to the travelers because it is convenient for them and also boosts the chances of their needs and or preferences being met.
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